[SHOT 2026] Ruger Goes All-In On *Almost* Everything

When it comes to American firearms manufacturers, few have a lineup as wide as Ruger’s. Their SHOT Show booth was a packed madhouse when I checked in on Wednesday for that reason—they have something for almost everyone, so everyone goes to visit. And almost all of those lines saw some additions for 2026. Here’s a look at what’s new (or kind of new) this year—except for the Harrier AR-15, which we already told you about here. We will be taking a separate look at that rifle later.

Ruger’s lineup @ TFB:

• Lipsey's NEW Exclusive Ruger M77 Alaskan Bush Rifle In 9.3x62mm
• Ruger & Magpul are Making a Glock Clone? The Ruger RXM
• Magpul Adds Ruger American Short Action to Hunter Lite Stock Lineup
• [SHOT 2025] FightLite HYPNOS Uppers for Ruger Rimfire Pistols

New SBRs

Ruger has SBR versions of its 10/22 rimfire, its PC Carbine and its Gen II American bolt-action for sale as of this week. The PC Carbine SBR, possibly the most desirable one here for most users, has a black Magpul stock (adjustable LOP) with free-floating aluminum handguard and removable M-LOK handstop. The barrel is 6.5 inches long, cold hammer-forged and threaded with a ½-28 pitch at the muzzle for your choice of device. Ruger ships this rifle with an SR-series pistol/Security 9 pistol mag, but as PC Carbine fans know, you can add a different magwell that takes most double-stack Glock mags. MSRP is $1099; more info here.

Then there are two different 10/22 SBRs. These each have a reversible folding stock that has an adjustable LOP, and some other nice farkles too—BX-Trigger, match-style bolt release, cold hammer-forged barrel with 1/2x28 threaded muzzle. The main difference between the two rifles is that one is a takedown model with 10-inch barrel, while the other is a fixed model with 8-inch barrel and an integrated rear cleaning port in the receiver. MSRP starts at $649; see more here.

Updating the 10/22

How can you improve on a classic like the Ruger 10/22, the best-selling and most-copied rimfire rifle ever? By listening to your customers and following their ideas. This time around, the 10/22 gets the BX-Trigger for improved performance, a stock that weighs less and has M-LOK slots at 6-o’clock position, a match bolt release and a receiver that has a cleaning port at the back—useful for .22LR rifles that tend to run more dirty than centerfires.

These might all sound like minor upgrades, but a few minor upgrades can add up to a big difference. Expect the 10/22 to remain atop the rimfire world as a result.

Ruger American Gen II Scout

The American lineup is a modern Fudd classic, with no iron sights, right? This Scout model adds a set of adjustable irons, including a rear-mounted peep, to go with a 16.1-inch barrel (with threaded muzzle; it comes with an A2 flash hider) for fast handling in tight quarters.

Don’t worry, there’s still a Picatinny rail for adding a long eye relief scope or NV optics. Ruger offers this rifle with a Cobalt Cerakote finish on the action and a leaf-green stock with black textured splatter paint for better grip. This rifle is offered in .308, 350 Legend, 5.56 and 7.62x39 at launch. MSRP starts at $929; more info here.

Ruger Red Label III

Why doesn’t Ruger make up their mind on this over-under platform? It comes, then goes, then comes back again. We aren’t complaining at this point, though, because the classic double design is back in 2026.

We previously told you about the shotgun’s reintroduction here, when it showed up on the market in late December. They currently only offer the shotgun in two different 20-gauge versions, with an MSRP of $3,299—but that didn’t stop people from lining up constantly, shouldering the new gun and trying the action. If the past is any indication, Ruger will run this in their lineup for a while, and then cancel it again, but at least it’s for sale now and it appears there is plenty of interest in it. More info at Ruger’s site here.