Big Horn Armory YouTube Channel Is Removed

Big Horn Armory, manufacturer of high-end lever-action rifles, has seen their YouTube channel removed by the video hosting site’s staff—and it doesn’t look like they’re going to be back.

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After their YouTube channel was taken down, Big Horn Armory reached out via a PR agency to share their side of the story. See it below, quoted verbatim from their statement:

“The termination follows three strikes issued against videos that had been posted more than two years prior without incident, each cited as violations of the platform’s updated firearms policy.

“The videos in question were routine, non-instructional content that included demonstrations such as shooting frozen chickens. They contained no instructions for manufacturing or modifying firearms, no sales solicitation, and no content that would have violated YouTube’s long-standing community guidelines at the time of posting. The company assesses that the strikes were the result of retroactive policy changes that now classify the mere handling of a firearm as a policy violation in certain contexts.”

Currently, you can’t live-stream content on YouTube that shows a person holding, handling or transporting a firearm, and Big Horn Armory says this policy appears to have been expanded to include content created before this rule was put in place. The firearms manufacturer has successfully appealed YouTube’s rulings in the past and also pursued the company’s formal appeals process this time following the first strike. This time, Big Horn Armory’s appeals were denied, and company leadership decided not to press it further because “the updated language appeared to prohibit the type of firearms-handling content that is central to virtually all of Big Horn Armory’s video library.”

Greg Buchel, owner of Big Horn Armory, said his company has not changed its content, but YouTube has changed its standards and applied those rules retroactively.

“At a certain point, continuing to appeal a policy that is written to exclude us made no sense,” said Buchel. “We accept what has happened, and we are moving forward.” And now, if you want to see their video content, you can find it on Rumble.