Small Business Spotlight: Florida Gun and Gold

Welcome back to TFB’s Small Business Spotlight! In this weekly column, we take a look at small firearm-related businesses. Today’s company is Florida Gun and Gold, a family-owned gun shop in Fort Lauderdale, Florida.

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Business Name: Florida Gun and Gold

URL: www.gunandgold.com

Years in business: One to five years

About Florida Gun and Gold

At Florida Gun & Gold, we’re a small, family-owned business fighting to survive in a world dominated by online giants and big-box stores. We built this shop to be a family business, that is maintained by hard work, and treating every customer like one of our own.

Every day is a struggle to keep the lights on and earn the trust of our community. We’re not backed by big money, just grit, passion, and a love for what we do. Being featured here gives us a chance to reach more people, share our story, and keep building something real. Small businesses like ours still matter and we’re proof of that.

What makes Florida Gun and Gold unique?

At Florida Gun & Gold, we’re a small, family-owned business doing everything we can to survive, not thrive, not scale, just survive. In a world dominated by massive online retailers and big-box stores with deep pockets, we’re just a local family trying to hold on to something real.

We built this shop on family values. Honesty, service, integrity, and hard work. Every firearm we sell, every customer we help, is personal to us. We’re not driven by profits, we’re driven by purpose. My sons and I run the business. Our friends pitch in. We’re building something we hope lasts, not just for us, but for my children and our community.

But truthfully, it’s hard. Really hard. Competing against national giants while trying to earn the trust of local customers takes more than long hours and grit, it takes exposure. That’s why being featured here means so much. We’re not looking for handouts, we’re just asking for a shot. A chance to share who we are and why small, family-owned businesses like ours still matter in the firearm world.

Pictures by Florida Gun and Gold